Hi, I’m William Johnson.

I come from a long line of farmers—four generations rooted in the heart of Central California. Growing up on the land taught me the value of sustainability and the importance of living in harmony with nature. Over the years, I’ve written ten books on sustainable farming and gardening to share that knowledge, helping others reconnect with the Earth in meaningful ways.

But my journey didn’t stop there. With over 37 years in film, broadcasting, and live production, I’ve been fortunate to work on some incredible projects. Now, I’m bringing that experience together with my passion for sustainability to create something truly special.

Through Boho Sol Boutique and EcoCouture Alliance, my nonprofit organization, and our media and communitty initiatives, I’m combining fashion, education, and advocacy to build a movement that uplifts people and protects the planet. These shops and programs aren’t just about products—they’re about purpose. They’re about creating something meaningful that gives back, inspires, and empowers.

This isn’t just my journey—it’s ours. Together, we can make a difference, one intentional step at a time. Thank you for being part of this community and for believing in a brighter, more sustainable future.